Scheme for Development of Ayush Clusters for marketing opportunities

The Ayurveda, Yoga and Naturopathy, Unani, Siddha & Homeopathy  (AYUSH) industry represents the traditional form of Indian medicine,  and has been part of India’s socio- cultural heritage. The industry, that  has approximate annual turnover of Rs.12000 Crore is essentially  dominated by micro, small and medium enterprises (MSMEs) which  account for more than 80% of the enterprises that are located in  identifiable geographical clusters.

Although AYUSH industry has been one of  the most traditional form of medicine, it has not been able to exploit  the emerging market opportunities, primarily due to constraints such as: fragmentation of the industry, lack of standardization of raw  material and the finished products, inadequate R&D, slow pace of  modernization of production processes and technology, absence of focused marketing and branding, inadequate emphasis on HRD and  others due to which AYUSH Sciences are not recognized as Medical  & Health Care Sciences.

AYUSH industry has the potential to contribute positively to national  health programme by providing traditionally and historically proven  healthcare solutions.

(a) The assistance under the scheme would be available to units operating  in the following sectors; located in existing clusters i.e. a group of  AYUSH enterprises located in close proximity:

  • (i) Ayurveda
  • (ii) Siddha
  • (iii) Unani
  • (iv) Homeopathy
  • (v) Yoga and naturopathy

(b) SPV formed by at least 15 enterprises located in an existing cluster  i.e. a group of AYUSH enterprises located in close proximity: shall be  eligible for funding under the scheme.

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