In the past 5–10 years’ websites have become the dominant marketing and advertising medium for medical practitioners, resulting in a major change in the way many patients access information easily.
Doctors must understand that online strategy is by far the #1 method to grow patient volumes, and build their clinic’s profitability.Since almost all individuals using their smart phone to find out a good doctor or a treatment plan.
A physician has to see that he maintains a website or a blog, which enables him to be in touch with the masses beyond the immediate locality.
Blog writing : Good medical information, several articles regarding prevention of diseases, hygiene,epeidemic diseases etc. need to be posted to attract more readers.
Detailed information about the doctor, his qualification and licenses, facilities offered, contact information should be readily available on the web page.
Websites include beautiful custom designs and features that allow medical practice to market effectively and educate patients.
Requirements – websites should display
- The website should be simple, mobile friendly and in responsive theme.
- Easy navigation – with details of the doctor, consultation time, location, phone numbers etc in the home page itself.
- A good case record form – format as available at : http://www.reckeweg-india.com/online-consultation.php or http://www.askdrshah.com/ or https://www.welcomecure.com
- Payment gateway or your account details
- Cured cases with photographs
- Search engine optimization or Listing
- Good presence in social media
- Articles or research papers
- Your achievements and awards – a personal website means self-marketing.
- Salient features of your treatment
- Areas of specialization – select some areas where you can excel
- Direction to your clinic – Google map
- Testimonial page
- Links to your social media pages
- Chat facility
- Google adword campaign
For example Just type or copy paste “ best homeopathy doctor Calicut” – you will get my name in at least four places on the first page of Google. There are so many senior and expert doctors in our city, but my name displaying higher in Google.
Set up an Online Homeopathic Clinic and become a flourishing ‘international homeopath’ consulting patients around the world, sitting in the comfort and ambiance of your home or office!
Remember : Your website should be updated regularly with more photos or articles and evaluate your online presence periodically
My website : www.drmansoorali.com
Dr Mansoor Ali KR
Asso. Professor, Govt. Homoeopathy Medical College. Calicut
www.drmansoorali.com, www.homeobook.com, www.similima.com
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A guide to set up an ideal homoeopathy clinic
How to select the best location for your clinic
Why online consultation and websites are essential for doctors
Air hostess philosophy in clinic designing
How to setup an online consultation/clinic?
How to promote your clinic/hospital for getting more patients?
Survival of a private practitioner in the midst of free treatment programme http://www.similima.com/survival-of-a-private-practitioner-in-the-midst-of-free-treatment-programs/
How to design the clinic right way ?