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Date posted: May 22, 2012

When you search, you’re not just looking for a webpage. You’re looking to get answers, understand concepts and explore.

The next frontier in search is to understand real-world things and the relationships among them. So we’re building a Knowledge Graph: a huge collection of the people, places and things in the world and how they’re connected to one another.

This is how we’ll be able to tell if your search for “mercury” refers to the planet or the chemical element–and also how we can get you smarter answers to jump start your discovery.

Get answers no matter where you search
This feature is available on desktop, tablet and your smartphone. So wherever you search on Google, you’ll find that answers and discovery are at your fingertips.

See it in action
When you search for things, people, or places that Google knows about, we can use the Knowledge Graph to enhance your search results.

Find the right thing
The words you search with can often have more than one meaning. With the Knowledge Graph we can understand the difference, and help you narrow your results to find just the answers you’re looking for.

Get the best summary
See key facts about your search with the most useful and interesting information for that particular topic, based on the questions other people have asked.

Go deeper and broader
Make unexpected discoveries and explore a topic more deeply with a springboard of information at your fingertips. What you find may surprise you!

http://www.google.com/insidesearch/features/

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