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Date posted: May 1, 2013
similima (225)

The Public Accounts Committee in its Thirty- second Report (Fifteenth Lok Sabha) has recommended converting the Department of AYUSH into full- fledged Ministry, to be named as Ministry of Indigenous Systems of Medicine or AYUSH Ministry.

The Department has taken several steps to make people aware about efficacy, efficiency and strengths of AYUSH systems of medicines, so as to encourage them to use these medicines.

The Department organizes Arogya fairs at National & State level. Recently, State level fairs have been organized at Arunachal Pradesh, Mizoram, Madhya Pradesh, Sikkim and National level Arogya at Hyderabad. During the fairs folders, booklets and leaflets and other publicity materials published by the Department are distributed to the public for enhancing their awareness.

To reach to every nook and corner of the country and to the maximum number of people, the Department carries out publicity by telecasting/ broadcasting, films/ video spots / audio spots and gives advertisements in the print media for highlighting the strengths of AYUSH systems of medicines.

Multimedia Campaigns like Publicity over Delhi Metro, bus shelters, hoardings, Kolkata Metro, DTC buses, Mumbai buses, front lit panels, entry tickets during India International Trade Fair have been undertaken with the objective of propagation of AYUSH systems of medicines.

The Department organizes/ participates in Seminars and Conferences broadly concerning with the promotion of AYUSH systems of medicine.[Source]

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